Shivaji Dasgupta
Advisor · Trainer · Writer
Brand strategy and marketing leadership, applied to how an individual and an institution are positioned and understood.
Shivaji Dasgupta is a renowned Advisor, Trainer, and Writer in the domain of Brand Leadership, with over three decades of experience as a catalyst for businesses and individuals seeking to multiply their worth.
His pioneering work on a genuinely India-centric Brand Management model has recently been published by Penguin Random House — 'Marketing that Works: Building Breakthrough Brands in India'. He is a regular Op-Ed columnist for The Economic Times, Financial Express, and Bestmediainfo.com, a speaker at institutions of note, and the moderator for the Indian Express Round Table Conference series. Prior to becoming an autonomous consultant, he was Chief Strategy Officer of the Havas Group in India.
His client roster spans ITC, Pepsi, Airtel, Tata Motors, Taj Hotels, Mondelez, Reckitt Benckiser, DBS Bank, Fortis, Myntra, Bajaj Auto, Samsonite, Dr. Reddy's, Truecaller, Shoppers Stop, Senco Gold, LT Foods, the Indian Express Group, and the West Bengal Ministry of Health, amongst many others. His proprietary intellectual property is rooted in a hands-on appreciation of the evolving Indian customer — a worldview shaped for every kind of entity wishing to succeed in this exceptional geography.
Faculty are assigned per engagement against the diagnostic and named in every written scope.