Samindra Roy

Two decades of category and commercial leadership, applied to how a case is built, positioned, and carried to a decision-maker.

Samindra Roy is a veteran business leader with around 40 years of rich industry experience across the FMCG space and Lifestyle Retailing in India and Nepal. He holds a BA in Economics (Hons) and an MBA from FMS Delhi, with a major in Marketing, complemented by executive programmes at the Kellogg Graduate School of Business in the US.

He spent 23 years with ITC Limited — the last 15 in a Divisional Leadership role as a member of the Divisional Management Committees of various businesses across divisions including the Trade Marketing and Distribution Organisation. He was a permanent invitee to the Board of Surya Nepal Pvt Ltd, a fully owned ITC subsidiary, for six years.

His functional specialisation spans Brand Marketing, Trade Marketing, and Distribution across multiple categories — Cigarettes, Foods, Personal Care, Alcoholic Beverages, and Lifestyle Retailing.

His leadership roles included Vice President Marketing & Retail for the Lifestyle Retailing Business (Wills Lifestyle and John Players), and Vice President Sales & Marketing at Surya Nepal, achieving market leadership position in the highly competitive Nepal market. His core strength has been consistently delivering superior business results year on year by providing leadership, strategic vision, and excellence in execution. Today, he mentors managerial talent across functions, industries, and seniority levels in behavioural competencies, and advises SMEs on strategy, brand development, and distribution management.